Branding, Key Visual, Graphic design, Motion graphic design
The architectural signature design of “Rajadamnern Muay Thai Stadium” is its circular audience grandstand, and the Thai logo, which is imprinted in everyone’s memories since its early day, that also been created with an element of the round design.
Through this unique perspective of the stadium, Plaimanas has created the lower half of the letter “R”, which is the first letter in the name, to reflect such form with a more modern impression. The letter W and S are squares designed to reference the visualisation of Thai letters “ท”, “น”, and “า” in the “Rajadamnern Stadium” sign.
In the art of Muay Thai, the fighting style has its precise angle, and this is presented in the RWS logo through the slanting angle of the letters to better express powerful strength and speed. With these features, Plaimanas aims to further develop the design through the Graphic System and apply it to other future campaign promotions to make the brand unforgettable.
Client Rajadamnern Stadium